There are three types of entities have can transfer WildFire Coins: users, developers, and the WildFire Bank. Users acquire WildFire Coins through either through accomplishments in apps (received from the WildFire Bank), making referrals (received from the WildFire Bank), or from the accomplishments and referrals of those they referred (also received from the WildFire Bank). The WildFire Bank gives a user 10 coins for successfully making a referral, and if that referred person successfully refers someone else, the initial user at the top of this budding referral tree receives 5 coins (and would receive 2.5 coins if that person referred yet another person, and so on). Then, the WildFire Coins the players spend on in-app purchases goes directly from the player’s balance to the developer’s balance. The developer can receive WildFire Coins through this method, or can choose to buy more WildFire Coins from real money on a CPI basis. The developer can then use their WildFire Coins to directly boost their rating in the WildFire App Gallery. Additionally, developers can give away their own coins directly to players as a reward from their own balance (if they feel so inclined).